Emily Chen
SEO SpecialistEmail:emily.chen@hubspot.com
Phone:+1 617 555 0158
Location:Boston, MA
Professional Summary
SEO strategist with 5 yrs driving organic pipeline for B2B SaaS. Ranked 340 primary keywords. Known for clear communication, ownership, and shipping measurable outcomes. Combines strong marketing fundamentals with cross-functional collaboration and a bias for execution.Experience
Apr 2022Present
Senior SEO Manager
HubSpot · Boston
• Grew organic traffic from 4.2M to 11.8M monthly sessions in 24 months• Ranked #1 for 62 primary keywords across 4 languages
• Reduced cannibalization 34% via topical mapping
• Grew qualified pipeline 18% via multi-channel campaigns at HubSpot
• Improved organic traffic 60% through topical SEO and content ops
Jan 2020Dec 2021
Growth Associate
Pulse Media · Bengaluru, India
• Improved organic traffic 27% through topical SEO and content ops• Cut CAC 19% with creative testing and bidding changes
• Launched lifecycle programs driving 22k incremental conversions
• Built dashboards tracking 9 core growth KPIs weekly
• Partnered with sales to raise MQL→SQL conversion 21%
Skills
SEO, GSC, Ahrefs, SEMrush, Screaming Frog, Content Strategy, Link Building, Technical SEO, GA4Projects
Demand Gen Engine (HubSpot)
GA4, HubSpot, SEO, Content Strategy, Meta Ads, Email Marketing
• Documented learnings reused by peer teams
• Recognized in team/org review for execution quality
SEO Content Hub
GA4, HubSpot, SEO, Content Strategy, Meta Ads, Email Marketing
• Documented learnings reused by peer teams
• Recognized in team/org review for execution quality
Lifecycle Automation
GA4, HubSpot, SEO, Content Strategy, Meta Ads, Email Marketing
• Documented learnings reused by peer teams
• Recognized in team/org review for execution quality
Education
B.A, Communications
Boston University
Boston
Certifications
SEMrush SEO Toolkit
HubSpot Inbound