Sneha Iyer
Head of Marketingsneha.iyer@gmail.com|+91 77889 90011|Mumbai, India|linkedin.com/in/snehaiyer
Professional Summary
B2B growth marketer with 9 yrs driving pipeline for SaaS companies. Drove $18M influenced revenue at Adobe. Comfortable owning entire funnel from awareness to expansion.Experience
Head of Marketing
Adobe · Mumbai, India
• Reduced blended CAC 27% via multi-touch attribution rework
• Owned brand refresh: organic traffic +182% in 8 months
• Launched lifecycle programs driving 8k incremental conversions
• Built dashboards tracking 19 core growth KPIs weekly
Marketing Lead
Freshworks · Chennai, India
• Launched category-defining thought leadership series (240k organic impressions/month)
• Cut CAC 21% with creative testing and bidding changes
• Launched lifecycle programs driving 19k incremental conversions
• Built dashboards tracking 14 core growth KPIs weekly
Skills
SEO, SEM, HubSpot, Marketo, GA4, Meta Ads, LinkedIn Ads, Attribution, Lifecycle, Copywriting, Brand Strategy, Positioning, AnalyticsProjects
Pipeline Attribution Model
SQL, Tableau
Content ROI Calculator
Excel, Marketo
Brand Campaign Suite (Adobe)
GA4, HubSpot, SEO, Content Strategy, Meta Ads, Email Marketing
• Documented learnings reused by peer teams
• Recognized in team/org review for execution quality
Brand Campaign Suite (Adobe)
GA4, HubSpot, SEO, Content Strategy, Meta Ads, Email Marketing
• Documented learnings reused by peer teams
• Recognized in team/org review for execution quality
Education
MBA, Marketing
Symbiosis Institute of Business Management
Pune, India
Dean's list · President, Marketing AssociationCertifications
HubSpot Inbound
Google Ads Search & Display
SEMrush SEO Toolkit