Emma Whitmore
Journalistemma.whitmore@example.com|+1 415 555 0137|Global
Professional Summary
Investigative reporter with 9 yrs. Pulitzer finalist 2023. Known for clear communication, ownership, and shipping measurable outcomes. Combines strong marketing fundamentals with cross-functional collaboration and a bias for execution.Experience
Journalist
The New York Times · HQ
• Pulitzer finalist 2023.
• Recognized as top-performer 2 years running
• Cut CAC 12% with creative testing and bidding changes
• Launched lifecycle programs driving 15k incremental conversions
Campaign Manager
Pulse Media · Bengaluru, India
• Built dashboards tracking 19 core growth KPIs weekly
• Partnered with sales to raise MQL→SQL conversion 13%
• Managed 117k quarterly media budget with clear ROAS targets
• Published 27 high-performing assets across web and social
Skills
Investigative Reporting, FOIA, Interviewing, Long-form, Data Journalism, GA4, HubSpot, SEO, Content Strategy, Meta Ads, Email Marketing, AmplitudeProjects
Demand Gen Engine (The New York Times)
GA4, HubSpot, SEO, Content Strategy
• Documented learnings reused by peer teams
• Recognized in team/org review for execution quality
SEO Content Hub
GA4, HubSpot, SEO, Content Strategy
• Documented learnings reused by peer teams
• Recognized in team/org review for execution quality
Lifecycle Automation
GA4, HubSpot, SEO, Content Strategy
• Documented learnings reused by peer teams
• Recognized in team/org review for execution quality
Education
Bachelor's
Top University
Global
DistinctionCertifications
Google Analytics 4
HubSpot Inbound
Awards
Hackathon Winner — The New York Times · 2024
Innovation Mention — Pulse Media · 2023