Jennifer Walsh
Director Resumejennifer.walsh@example.com|+1 415 555 0171|Global
Professional Summary
Marketing director owning $40M demand-gen budget across AMER. Known for clear communication, ownership, and shipping measurable outcomes. Combines strong marketing fundamentals with cross-functional collaboration and a bias for execution.Experience
Director Resume
Salesforce · HQ
• Recognized as top-performer 2 years running
• Grew qualified pipeline 18% via multi-channel campaigns at Salesforce
• Improved organic traffic 60% through topical SEO and content ops
• Cut CAC 27% with creative testing and bidding changes
Growth Associate
Pulse Media · Toronto, Canada
• Cut CAC 19% with creative testing and bidding changes
• Launched lifecycle programs driving 22k incremental conversions
• Built dashboards tracking 17 core growth KPIs weekly
• Partnered with sales to raise MQL→SQL conversion 11%
Skills
Demand Gen, ABM, Marketing Ops, Executive Reporting, Team Building, GA4, HubSpot, SEO, Content Strategy, Meta Ads, Email Marketing, AmplitudeProjects
Demand Gen Engine (Salesforce)
GA4, HubSpot, SEO, Content Strategy, Meta Ads
• Documented learnings reused by peer teams
• Recognized in team/org review for execution quality
SEO Content Hub
GA4, HubSpot, SEO, Content Strategy, Meta Ads
• Documented learnings reused by peer teams
• Recognized in team/org review for execution quality
Lifecycle Automation
GA4, HubSpot, SEO, Content Strategy, Meta Ads
• Documented learnings reused by peer teams
• Recognized in team/org review for execution quality
Education
Bachelor's
Top University
Global
DistinctionCertifications
Google Analytics 4
HubSpot Inbound