Tara Ali
Digital Marketing Managertara.ali@nike.com|+1 503 555 0184|Portland, OR
Professional Summary
Growth marketer with 7 yrs at Nike Direct. Drove $340M in digital revenue. Known for clear communication, ownership, and shipping measurable outcomes. Combines strong marketing fundamentals with cross-functional collaboration and a bias for execution.Experience
Digital Marketing Manager
Nike · Portland
• Launched Nike Run Club Season Pass reaching 2.1M sign-ups in 60 days
• Cut blended CAC 27% via automated bidding rework
• Grew qualified pipeline 18% via multi-channel campaigns at Nike
• Improved organic traffic 30% through topical SEO and content ops
Growth Associate
Pulse Media · Singapore
• Cut CAC 14% with creative testing and bidding changes
• Launched lifecycle programs driving 22k incremental conversions
• Built dashboards tracking 13 core growth KPIs weekly
• Partnered with sales to raise MQL→SQL conversion 19%
Skills
Braze, Iterable, Amplitude, Google Ads, Meta Ads, TikTok Ads, GA4, SQL, Growth Loops, SegmentationProjects
Demand Gen Engine (Nike)
GA4, HubSpot, SEO, Content Strategy
• Documented learnings reused by peer teams
• Recognized in team/org review for execution quality
SEO Content Hub
GA4, HubSpot, SEO, Content Strategy
• Documented learnings reused by peer teams
• Recognized in team/org review for execution quality
Lifecycle Automation
GA4, HubSpot, SEO, Content Strategy
• Documented learnings reused by peer teams
• Recognized in team/org review for execution quality
Education
MBA
UCLA Anderson
Los Angeles
Beta Gamma SigmaCertifications
Google Analytics 4
Braze Certified
Awards
Impact Award — Nike · 2024
Innovation Mention — Pulse Media · 2023